Do you know the secret weapon behind seeing your name in lights?
Who you rub elbows with and how you can support each other will leverage your business tenfold.
Think back to the first referral you ever got. How happy were you to reply to an intro email from a former client raving about your work to someone who needs your help?
Becoming a publicity powerhouse is working all the angles of how your business can gain visibility. It’s not just getting in a magazine or newspaper. It’s getting on podcasts, being a guest expert, sharing your offers at other people’s events, and connecting with as many new people as possible to get your message out there.
You know what my number one source of new business is? A warm audience. That’s from old clients, to standing in front of a new, yet, very aligned audience through a trusted friend.
Like my recent speaking gig. I was a guest expert for Amber Lilyestrom’s Accelerator Mastermind. She asked me to speak about Embodiment and how to access it. It was a gift to share my work in an intimate room of 25 women who were ready to step into their next level of excellence.
There have been multiple opportunities for me to show up as a guest expert that I’ve gotten warm intros to new audiences. It is an incredibly intimate, experiential opportunity for expansion.
How do you feel about networking?
I know it’s a skill that takes practice, patience, and perseverance.
This is one of my favorite exercises that I take my branding clients through when they’re upleveling their vision.
Make a list of dreamy people you’d like to meet or work with. For example: Oprah, Jane Fonda, and Gloria Steinem are my top 3.
Then play the game “6 degrees of Kevin Bacon.” This is a game where you can track how many people you are away from the folks you’d like to meet. This means, how many people would it take for you to connect with to reach this person? For example, Oprah is actually one degree from me. I have multiple clients that’ve been on Super Soul Sunday, I also know someone that works for her. It’s a very direct link, but would need a very powerful ask or the right timing to make this happen. But just knowing how accessible she could be, opens the door to possibilities. Take Jane Fonda, she was actually spoke at my college graduation, so I could reach out to my school for a connection. I’m sure she’s more like a 3-4 degrees of separation.
Play the game. You don’t have to focus on mega stars. It can be local powerhouses. This teaches you how you can reverse engineer your network that can lead to new pathways and broader horizons.
I have a friend that’s absolutely amazing at connecting with industry leaders, so much so, that people were shocked when she launched her business and ALREADY had endorsements from people like Danielle LaPorte and Marie Forleo. She inspires me to always remember that my most valuable business assets are my relationships.
Share with me! Who’s on your list?