There are many ways to grow your business. And it really is up to you to decide what course of action feels good. BUT, there’s this thing about getting out of your comfort zone and stretching yourself to your new highest. Exceeding your expectations of yourself is life changing.
The number one credibility builder and visibility enhancer in business is MEDIA. Yup, mass media. Here’s the amazing thing, there are so many outlets available that can be aligned with your business.
My career started in film, I was very familiar with media like INSTYLE, PEOPLE, and VOGUE. These magazines set trends and have a wide reach. They’re powerful. And a tid bit intimidating to knock on their door.
As I built my business over the past 5 years, I’ve been able to get my work in magazines and on TV due to my clients media schedules. My work very quickly was seen on Super Soul Sunday, New Channels, and brand photoshoots all over the world.
But here’s the big catch, nobody knew it was MY WORK. It’s rare to see a stylist’s name in TV credits unless they work for the show or are on the show. Magazines are a little different and I was excited when I got a regular monthly feature of my work.
Last year I knew it was time to shift my VISIBILITY. It was time to go from behind the scenes to the front lines. My work had shifted with Create Your Soul Style. It was time to claim a new roll in the transformational style coaching world.
I help soulful women entrepreneurs radiate strength and confidence by introducing them to their true style, which runs deeper than labels and capsule wardrobes. It allows them to express their true calling.
My clients have shared the value of my work, but now it’s time to start tipping the scales and exposing the big beautiful world to this revolutionary way to get dressed. Shifting your thinking can be an uphill battle. But when it’s for your life’s purpose and true passion, it’s do or die.
Did you know that you can leverage your exposure and gain a new audience when you get media coverage?
Did you know that you gain credibility when a media outlet endorses you or your work?
Media is a massive leverage tool. Even though I knew media, I wasn’t using it for myself. I was happy to get it for clients, but always kept myself behind the scenes.
Last year I made a dream list of media opportunities. I was thrilled to walk into two opportunities that were game changers for me. One was getting on TV on MaineLife and two was getting a Cover Feature in Maine Women Magazine of my work. Just the act of reaching out, pitching, and knowing how to respond made me all the more confident that I could be a Cover Girl. (And I was.). Being in the media on any level builds credibility and when you can keep leveraging that from one level to the next, well it becomes, a segment on The Today Show, a game changer moment that you’re dreaming off.
Your next step?
Make a list of your dream media opportunities.
Ignore any limiting beliefs about it not being possible or that you might be crazy. Just let yourself DREAM BIG. Hit reply and share with me if you’d like!
I can’t wait to see what you dream up!