Is your business transactional or transformational?
Do you charge for X, and your customer purchases it once and walks away?
Or (and this is where you need to be if not!)
Do you create an experience that impacts the way they see, feel, and experience themselves, while building a tribe of raving fans?
When I first started out in the online world, I listened to everyone. I consumed knowledge like binging on “Game of Thrones” (yes, you gotta stay alert and study that one). I wanted to get a clear picture of the landscape. I wanted to know the key players. I was curious who was successful, and who was slow to the game but still had a good message.
I learned that playing big takes consistent hard work. It’s part idealism to set the tone, but then you must stick to the vision and DO what it takes to get the job done. I saw that language is paramount in connecting with your customers. I noticed that many old school online marketers were focused on pushing data...the ones I fell in love with were creating a LIFESTYLE.
Hence, finding my zone. When I switched from the health coaching world, I went straight for Lifestyle Design….but it was missing the deeper context of the body.
The one thing I have said over the past 20 years in my own healing journey is, “This is not for nothing.” I believe that you can pull ALL of your experience together. So what looked like an aimless, disconnected path to others was MY EPIC JOURNEY. Once I started owning it, well, woman...things really started to shift. I say all of this in reflection on my work with my clients, students, and tribe.
I have to be honest, the deep research was so tiring, but I don’t regret it for a minute. Because now I get paid to be me! Yes, me... to provide my inherent value. (It’s been a life goal since my early 20s.)
The one thing I have learned about after being in business for 4 years is the type of experience I want my customers to have. I wanted it to be a transformative, impactful, gravity-shifting, heart-opening, full-body, YES EXPERIENCE - this is exactly what I have been looking for. Since I am an experiential learner, this made sense. I know how to do this. I know how to feel it in my bones, so let’s teach it!
I did not want to compromise my vision - to my own detriment at times (i.e., giving way more value than I was charging for...The Over Deliver Method). Here’s the thing: I had a vision and I did not want to let go of it. So I made a commitment to it.
I often get asked, “How did you do it?” My answer, really, is that I kept feeling my way and kept my vision alive. I stayed in the conversation and kept improving my services based on my customers’ response.
I mean, I took a hands-on service and made it virtual. It serves women all over the world and creates massive transformation around the experience women have about who they are and how they express themselves in the world. So while I have a heart-centered business that changes people's lives, it is also a tangible business product that is useful for women everywhere, so I am able to create an impact with my business and achieve practical benefits at the same time.
So here’s the deal: figuring out the type and quality of service you desire to provide is paramount in the expression of your style and how the world receives you.
Here are 5 questions to define the type of service you want to provide:
1. What type of impact do you want to make?
2. What do you want your day to look like? (big one here) Do you want to create and push content? OR do you want to engage with others in their transformation?
3. Do you want to host groups or one-to-one or virtual coaching or in-person services?
4. Who else do you need to think about in your big picture? How does their life impact your life?
5. What results are you looking for?
Before you even start looking at style, YOU GOTTA be able to answer these Qs - kind of like how a confused mind never buys. Visionless style is never manifested. Embodiment comes from a deep, wise expression.
Drop a comment below and let me know what you are struggling with when it comes to your business and your style. You matter to me, and I’d love to hear from you!
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