How to Dress for Your Brand

First things first, when you’re building a personal brand and up-leveling your already successful business, the best way to begin is to start with YOU.

Once you’ve built a brand that’s aligned with the essence of who you are, building a look, a feel, a wardrobe, or a style based around it is the easy next step.

Colors, style, flow, clothing that fits with your mission and values, textures on your site - all of it will be aligned and cohesive so that when people land on your site (in the vast sea that is the internet!), they stay.

They stay because they feel who you are through the images and the 2-D version of you becomes 3-D in their minds.

There’s congruency.

And this is the magic that I work to achieve with each and every one of my styling clients.

What to Do (An Insider’s Look at My Process)

I specialize in working with business owners, corporate elite and public figures who seek to embody their brand so that it comes out in every interaction with their audience.

I specialize in working with business owners, corporate elite and public figures who seek to embody their brand so that it comes out in every interaction with their audience.

Here’s how it usually goes:

1) Do an assessment of your body

What are your favorite features? What are your not-so-favorite features? Why?

Knowing this will help you choose clothes that play up those strengths.

From my 10 Style Tips for Everyday: Follow your lines. So often my clients come to me saying they feel fat or frumpy and 9 times out of 10, they are wearing clothes that are too big. Follow the architecture of your body. Let the fabric fall onto your body in the shape that you are… it’s as easy as holding a shirt up to your frame and seeing if it is too square, too round or too trim.

2) Create a customized body map

This is my signature style kinetics of aesthetics process where we look at how your body experiences emotions and energy.

When I’m working with clients, I’ll go through their body map to view their story through the lens of their bodies (not just through the lens of their minds). The body tells a story if you’re up to listening to it.

The process provides us with clues with how to wrap our bodies in clothes that support us.

3) Classify sections of our bodies where we need to enhance, release or protect

With each body part, ask yourself whether you want to enhance, release or protect it.

For example, when I’m feeling tired and need to be productive in meetings I will wear high waisted pants to support my lower belly.  I will also wear a flowy shirt that allows me to move with ease and stay relaxed as I call the shots throughout the day!

4) Develop your style archetype

This is where we start to look at the intersection of your brand and personal style.

It’s important to know your brand mission, although it’s less important to have your brand clearly defined at this point as it usually shifts slightly from this deep work.

If your brand and personal style were to have a love child, how would you characterize it?

What’s an archetype that captures the essence of both?

For myself, I’m a Boho Warrior.

This means that I see the ultimate version of myself as a justice-seeking artist on a nomadic freedom journey. Having this identity to connect with gives me a deep mission and impacts how I show up in the world.

It’s also a filter that I can use to choose clothes that resonate with this identity. I can build architecture and structure into my pieces.


5) Consciously curate your perfect wardrobe

With this new information in hand that takes your body architecture, your body map, your brand and your style archetype into account, choose pieces that fill the requirements.

I like to call this part of the process the modern-day hunt.

When I work with my clients, I’ll will send them new clothes that fulfill their dreams and allow them to feel more comfortable and confident in their bodies.  So often my clients walk away feeling refreshed and renewed, not only with new knowledge about themselves, but a new personally curated wardrobe.  Meeting their style goals becomes an outward manifestation of their inner desires!

The Whole Point of this Process?

You’ll feel so comfortable in who you are and what you’re about that the essence of you will seep into every aspect of your brand.


How do you dress for your brand?

Let me know, what does your style say about your brand to your potential clients and customers?  I’d love to hear from you. 

Leave a comment down below.





David Yurman Oval Extra-Large Link Bracelet with Gold