How do you choose your colors when there are so many options that could work?
I use an intuitive process that leaves little doubt and overwhelm when it comes to picking brand colors that truly represent your brand. You too can do the same by following the steps below.
By anchoring your colors in your brand values and your energy (or in the chakra system) that aligns with them, the choice becomes easier.
How I chose my brand colors...
For me, choosing brand colors was a total attraction thing.
I wanted to keep things simple and achieve a soft, elegant feel. But really I am working on continually creating safety and security for myself and others in the world, plus activating my power in useful ways. So I took the yellow of the 3rd chakra, the solar plexus, and represented it with gold. I took the red of the 1st chakra, the root (the place of safety and security) and softened it with my color chart to a lighter pink.
I tweaked the rose gold, over and over again, until I found the one that I loved.
I ended up with a neutral base (black, white and gray) so that the rose gold could really shine.
The 3-Step Process
Through this process, you’ll end up with 1-2 primary colors and 1-2 neutral colors.
Get crystal clear on your brand values
Choose your primary or accent color based on the chakras that align with your brand values
Choose neutral colors that enhance and don’t compete with your primary color
It’s important to not just look at the color, but also consider the quality and tone as well when making your selections.
Chakra + Color Meanings
- 1st Chakra: Reds = Safety and security
2nd Chakra: Oranges = Creativity, money, sexuality and sensuality
3rd Chakra: Yellows and golds = Power
4th Chakra: Greens = Heart-center
5th Chakra: Blues = Communication
6th Chakra: Indigos = Awareness
7th Chakra: Violet = Spirituality
Here is the thing: these vibrant colors don’t always work with your brand. To help express the quality of your emotion or message, I created a color chart that shows the different tones of the chakra system. You can download it here.
One of my favorite examples is Kate Northrup’s branding. She uses a peach shade, which is about creativity, and turquoise, which is all about communication. Monetizing creativity and communication - two things that Kate excels at. This is the perfect example of a brand in complete alignment!
I’d love to know - what are your brand colors and how do they reflect your brand values? Leave a comment down below.
Lots of love,
Abena Perforated Slip-On Sneaker
P.S. Clear The Rack Sale starts today until Sunday nationwide. You will get the best deal on whats left of summer styles. Click here or visit your local Nordstrom Rack.